Join us as our CEO and Founder, Nick Mercadante, will highlight innovation, access, and human impact in behavioral health.
San Diego, CA—November 5, 2025—PursueCare, a leader in virtual addiction and behavioral health treatment, announced today its sponsorship of the Behavioral Health Tech (BHT) Conference 2025, taking place November 11–13 in San Diego, Calif.
BHT brings together innovators, health systems, payors, and care providers to collaborate on the future of behavioral health. For PursueCare, sponsoring this event is an opportunity to amplify conversations that matter, build bridges between technology and care, and reach the people who need support the most. “Every day, we meet people who’ve struggled to access care because of stigma, transportation barriers, or limited local options,” said Nick Mercadante, CEO and Founder of PursueCare. “Technology allows us to meet patients where they are and ensure they remain connected to the support they deserve. Partnering with BHT gives us a platform to share that vision and collaborate with leaders driving systemic change.”
PursueCare CEO to Speak on Modern Medicaid: A New Era for Mental Health and SUD Policy
On Wednesday, November 12, 2025, from 3:15 – 4:00 p.m., Nick Mercadante will join industry leaders Anna Fagin, Partner at Town Hall Ventures, Kody Kinsley, Senior Policy Advisor, Johns Hopkins University, and moderator Kris Vilamaa, Partner at Mostly Medicaid, LLC to explore the evolving Medicaid policies and their role in expanding access to behavioral health and substance use disorder services nationwide.
Behavioral health challenges such as depression, anxiety, and substance use disorders are widespread and increasing. Yet access to appropriate, high-quality care often lags behind. Our efforts at PursueCare are guided by experienced, passionate leaders who believe deeply in improving behavioral health access and outcomes.
· Accessibility & Convenience By offering telehealth, hybrid models, and digital tools, we lower barriers that many people face (transportation, stigma, provider scarcity).
· Continuity & Coordination Behavioral health is rarely isolated. We coordinate care with primary care, specialty services, and community resources to address the whole person.
· Proactive, Data-Informed Care We use data and monitoring to detect issues early (e.g. risk of relapse) and adjust treatment plans dynamically rather than waiting for crises.
· Outcome-Driven Approach We hold ourselves accountable to measurable outcomes (improvement in symptoms, retention in care, reduction in acute episodes).
Reducing Stigma & Encouraging Engagement
“One big hurdle in behavioral health is that people delay reaching out. Through education, outreach, and demonstrating tangible values we aim to normalize seeking help. “I’ve seen firsthand how telehealth and data can be used to build stronger relationships with patients and intervene early,” said Dr. Jason Kirby, DO, MBA, DFASAM, Chief Medical Officer at PursueCare. “This conference is an incredible opportunity to learn, collaborate, and bring these solutions to more communities.”
Visit PursueCare at Booth #211
If you’re attending BHT 2025, stop by Booth #211 to connect with the PursueCare team to discuss how we can collaborate to improve behavioral health access and outcomes.
· Meet our leadership and clinical team
· Learn about case studies and patient outcomes
· Explore partnerships with payers, health systems, or providers
· Get demos of our digital tools and care coordination platform
By supporting and participating in events like BHT, we not only elevate conversations about behavioral health innovation, but also signal to providers, payors, and patients that we are serious about scalable, high-integrity solutions.
Media Contact Andreea Popa Head of Marketing andreea.popa@pursuecare.com
About PursueCare
PursueCare provides personalized virtual addiction treatment for individuals across states (CT, KY, ME, NH, OH, and WV). Our mission is to increase access to chronic care through telehealth. Patients engage with a multi-disciplinary team providing medical care, counseling, psychiatry, and pharmacy. FDA-authorized digital cognitive behavioral therapy, RESET® and RESET-O®, supports recovery 24/7. We accept private insurance, Medicare, and Medicaid.
Learn more at www.pursuecare.com and www.reachforreset.com. To reach our referrals team, email us at referrals@pursuecare.com or call 866.744.1930.