PursueCare is pleased to announce the promotion of Jason Kirby, DO, MBA, DFASAM to Chief Medical Officer (CMO). Dr. Kirby will lead a focused plan to strengthen clinical practices, outcomes, and programs. He will oversee our Medical Providers, Medical Directors, and Clinical Directors as well as guide development across STIs, alcohol use disorder, and group services. He’ll also align clinical leadership with operations, sustainability, technology, research, and innovation.
Dr. Kirby joined PursueCare as Medical Director in June 2024, and he is a nationally recognized leader in addiction medicine. He is dual board-certified in addiction medicine and family medicine, a Distinguished Fellow of the American Society of Addiction Medicine (ASAM) and currently serves on ASAM’s Board of Directors.
“This promotion reflects our commitment to expanding access to compassionate, evidence-based treatment that truly works for people with substance use disorders,” commented Nick Mercadante, Chief Executive Officer and Founder of PursueCare. “Our industry remains fragmented, but we are determined to define the path forward. Dr. Kirby exemplifies our mission through his leadership, continuous-improvement mindset, and deep subject-matter expertise.”
“I’m honored to serve as Chief Medical Officer at PursueCare. It’s a privilege to work alongside our talented team as we advance integrated, high-quality, patient-centered virtual care. I’m inspired every day by the dedication and resilience our staff bring to patients and communities,” said Dr. Jason Kirby, Chief Medical Officer at PursueCare.

About Dr. Jason Kirby
Dr. Kirby leverages his expertise in addiction medicine to deliver comprehensive, patient-centered care through a digital medical home model. He is the President of the Tennessee Society of Addiction Medicine and an expert in population health policy, healthcare economics, evidence-based outcomes-oriented addiction medicine, and human behavior.
He is dual board-certified in addiction medicine from the American Board of Preventive Medicine and family medicine from the American Board of Family Medicine. He received his medical degree from the West Virginia School of Osteopathic Medicine and his MBA from Point Park University.